behalf of the GOCA board and our global membership, I want to wish everyone a
Happy New Year and all the best for 2020 and the new decade!
is truly an honor to serve as your new chairwoman and I look forward to
connecting with many of you in the months to come. Having served in the
international aerospace field throughout my career, I appreciate the value of
an association like GOCA and have seen firsthand how it benefits many of you
and your companies. As chairwoman, it’s my goal to build on our 30 years of
experience and make our field even stronger.
GOCA board is already hard at work in several areas and I want to outline a few
projects, which will benefit our membership and communities. First, I commit to
focus on transparency of all GOCA operations – financial, administrative or
strategic. We will use our website and other digital tools to provide more
information than ever before. Without our members, there is no GOCA, so it’s
important that you stay updated on our work.
of you know my background and remember that I was born in Finland, spent my
childhood in Sweden and have been fortunate enough to live and work all over
the world during my time with Boeing. Being both European and American, and as
a true Thunderbird alumnus, also a “citizen of the world,” I’ve grown to
appreciate why diversity and inclusion is so important in our lives and work.
Our work improves when we include different voices and perspectives.
membership and network is global, as we have representation from across the
world, but we can always do more to ensure that your voices are heard. The
board also commits to a “year-round culture” where we communicate and educate
throughout the year, not just before or during our conferences. At the same
time, we have some wonderful new ideas to innovate and improve our conferences.
These are an important educational and networking tool for the association.
we have already activated a subcommittee of the board to step up our marketing
and communications work, both internally and externally. The timing couldn’t be
better as our group will roll out a historic change in 2020 when we change our
name to the Global Industrial Cooperation Association (GICA). Expect to hear
more about the branding change in the coming months, culminating with an
unveiling at our spring conference in Madrid, Spain. I look forward to seeing
you there in June!
2020 GOCA Spring Conference
June 22-25, 2020
Melia Castilla Madrid Hotel
Become a Member
Promoting global trade and understanding.
The purpose of the Global Offset and Countertrade Association (GOCA) is to promote trade and commerce between companies around the world and their foreign customers through a greater understanding of countertrade and offset.